Supply Chain Dive reports that many companies are making returns so easy that it has become their competitive advantage to customers. With ecommerce making it easier than ever to find competing products, businesses are looking for unique ways to set themselves apart and get market share. Some of the ways companies are trying to reduce the hassle are actually letting customers keep small-ticket, low-cost items and still getting a full refund or replacement, since going through the entire inventory process may be more costly than simply replacing the item.
If you have a strong ecommerce business, you need to make sure you have an adequate way to quickly process returns in order to keep your customers happy. According to N Channel, online retailers are three times more likely to process a return than a brick-and-mortar business, with 65 percent of customers reporting they were happy with their initial purchases.
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